Tang introduces Pulpy Orange and Mango

In line with the opening of the Year of the Metal Rabbit last February 3, Kraft Foods Philippines introduces another breakthrough in their Tang beverages. They launched the Tang Puply Orange and Pulpy Mango in SM Mall of Asia Music Hall along with simultaneous fireworks in SM Megamall and SM North EDSA during the unveiling of the product.

Before the kick off of the new Tang flavors, there were three giant mangoes places in three malls of SM that brought out curiosity among the shoppers. This was also happened after the commercial of Tang Pulpy was launched on TV promoting the powdered drink that has “pulp” on it after mixed with water.

According to Mark De Joya, Tang’s Brand Manager for New Product Development during the unveiling of the new Tang flavor he says that they wanted Tang to be more sophisticated juice drink that combines real fruit taste with the flavorful experience of pulp in a powdered beverage format. With the innovation they made, it leads to the creation of Tang Pulpy which will truly cater to moms and their families.

The new Tang Pulpy has the distinctive flavor which was highlighted by the pulp bits making it more delicious and authentic fruit drink. Tang Pulpy Orange and Mango is now available in all groceries and supermarket nationwide.

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Kraft Foods Philippines introduces Tang Pick & Go with Xyriel Mangabat

September 12, Pasay City – Kraft Foods Philippines officially ended the quest in search for the lost lunchbox of Xyriel Mangabat where the campaign lasted for almost 2-3 weeks. The search happens in Metro Manila, Cebu City and Davao City where in this area giant lunchboxes were placed but the thing inside it remains a mystery until the official day where it will open simultaneously.

(Xyriel Mangabat with Jayson Gainza and Dimples Romana)

Three major events were set in SM Mall of Asia in Pasay City, SM Cebu City and SM Davao City to reveal what’s inside the giant lunchbox and it shows the latest Tang Pick & Go, Tang’s latest treat to children who wanted to have delicious and nutritious drink that is easy to prepare. It is three sachets with flavors of Mango, Orange and Pineapple, and the preparation is as simple as 1, 2 and 3; all they need to do is to rip the sachet, pour the powdered drink in the 330 ml bottle/ tumbler that contains cold water and shake it until the powdered drink dissolve in the water.

(The giant lunchbox of Xyriel)

Each sachet cost P3.00 (SRP) and it’s available in all sari-sari stores, convenient stores and supermarket.

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