Sunday, February 6, 2011

Tang introduces Pulpy Orange and Mango

In line with the opening of the Year of the Metal Rabbit last February 3, Kraft Foods Philippines introduces another breakthrough in their Tang beverages. They launched the Tang Puply Orange and Pulpy Mango in SM Mall of Asia Music Hall along with simultaneous fireworks in SM Megamall and SM North EDSA during the unveiling of the product.

Before the kick off of the new Tang flavors, there were three giant mangoes places in three malls of SM that brought out curiosity among the shoppers. This was also happened after the commercial of Tang Pulpy was launched on TV promoting the powdered drink that has “pulp” on it after mixed with water.

According to Mark De Joya, Tang’s Brand Manager for New Product Development during the unveiling of the new Tang flavor he says that they wanted Tang to be more sophisticated juice drink that combines real fruit taste with the flavorful experience of pulp in a powdered beverage format. With the innovation they made, it leads to the creation of Tang Pulpy which will truly cater to moms and their families.

The new Tang Pulpy has the distinctive flavor which was highlighted by the pulp bits making it more delicious and authentic fruit drink. Tang Pulpy Orange and Mango is now available in all groceries and supermarket nationwide.

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1 comment:

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