Passion and Attraction scents by Downy

Last August 30, Procter & Gamble (P&G) officially introduces their latest Downy Scent during their media launch at the Manila Peninsula Hotel in Makati City. With their brilliant perfumers Hector Esquinca and Shingo Ishii who traveled to Grasse, France to look for a perfect scent for the latest Downy Perfume series that will appeal to the Filipina women who uses Downy as fabric conditioner. Both came up with two new Downy scents; Attraction and Passion which they based their search for the new scents through the inspiration from French pastries, fruits, flowers and the beautiful garden of Grasse, France.

(Downy's Shingo Ishii, Grace Chua and Hector Esquinca)

Hector Esquinca, the Section Head and Perfumer of P&G in Kobe Technical Center in Japan talks about his creation “Passion by Downy”, one of the latest scents of Downy where he called Sabrina because of the sweetness and vibrant smell. Passion by Downy is a combination of apple blossoms, vanilla scent, mulberry, freesia and cedar wood.

While Shingo Ishii, the Senior Scientist and Perfumer of P&G in Kobe Technical Center in Japan calls his creation “Attraction by Downy” as Sophie because of its fresh and alluring scent of bouquet of flowers. Attraction by Downy is a combination of jasmine, ylang-ylang, iris, mixed with soft musk, tube rose, wood fragrance and with the hint of oriental scent.

(Passion and Attraction Scents by Downy launch with Christine Jacob-Sandejas, Hector Esquinca Shingo Ishii andGrace Chua)

According to Grace Chua, Brand Manager of Downy the new Downy Scents has an advanced, touch-activated Perfume Microcapsule (PMC) Technology where it gives the clothes a long lasting fragrance. With the PMC Technology, the perfume oils found in Downy Perfume scents were placed in the microcapsules and deposited in the fabric during the rinse stage. When the fabric was touched or rubbed, these capsules release more fragrance into the air like the usual perfume do. Chua also shares that the scent of Downy depends on how long the clothes was soaked, therefore the longer it was soaked the stronger scent it gives to the fabric.

Passion and Attraction by Downy is now available in all supermarkets and convenient stores nationwide.

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Downy introduces Passion and Attraction scent

The leading fabric conditioner in the country brings 2 new scents that will gives women the chance to enjoy the luxurious scent of perfume everyday even not wearing one in Downy’s Passion and Attraction scent. Both Downy products is now available in the market.

The Downy Perfume series was made possible by Procter & Gamble (P&G) who traveled to Grasse, France, the perfume capital of the world, to create two exciting new scents for Filipinas to enjoy. The two new scents; Passion scent is a mixture of floral blend a hint of the Oriental, Jasmine, Ylang-Ylang and soft musk, while Attraction scent has a mixture of fruity, sweet fragrance of apple blossom, freesia and vanilla.

In line with the new Downy Scents, I was given a challenge to distinguish which among the hand towels was washed with Downy Passion and which one was sprinkled with perfume. Unlike girls, most of the men doesn't have talents in smelling things especially in perfumes. Both towels have almost the same fragrant and softness on which I thought I can see the difference by touching each towel. I ended up with a wild guess that Towel 2 is the Downy scent with a strong frangrant the more it was smelled and touched. And lastly, the other element in the Downy Passion scent is Rose because unlike the other two, it has prominent scent in the towel, and when we mention the term passion it connects with the Rose.

Downy’s Perfume Series has an advanced, touch-activated Perfume Microcapsule (PMC) Technology. Where the blend of perfume oils are placed in microcapsules within the Downy formula and everytime it was rubbed or touched, these capsules slowly release more fragrance into the air.

Passion and Attraction by Downy is now available in all supermarkets nationwide and manufactured by Procter & Gamble.

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