Thursday, September 9, 2010

Kraft Eden's Sarap ng Pasko: 100 Days of Christmas

Philippines is known for its long celebration of Christmas season from the first day of the 'ber' month which is September up to the feast of Epiphany or the Three Kings on January the following year. With this kind of tradition, Kraft Foods Philippines brings the Keso de Gallo Year 2, a long Christmas festivities where it features cheese infused dishes from 100 towns within the country. As we all remember the last year's Keso de Gallo of Kraft Eden, the event brings home the Guinness World Record for having the biggest number of cheese infused dishes in one area and day. The Philippines recorded 5,845, defeating India's 4,668, and from that success came Cafe 5845 by Eden to remember the momentous event that the country achieved.

This year on Keso de Gallo Year 2 or known as Eden's Sarap ng Pasko: 100 days of Christmas, will break another Guinness World Record for having the longest Christmas Festivities in a year where Eden Cheese will be involved on the said activity. There will be 100 towns participating on this event where each town will have their entry for the competition. All entries are cheese infused dishes that has native ingredients in each region. From 100 entries only 9 will emerge as winners and will be featured in Kraft Eden’s Keso de Gallo. Winners will be hosting a breakfast in one of the Misa de Gallo in their respective town.

All nine winners will receive P10, 000 and the over-all winner will receive P2 Million, winners will be determined through voting.

Participants can vote by:

1. Buy one Eden 35g, 180g or 500g pack at any supermarkets, public market stalls, groceries, convenience stores or sari sari stores nationwide.

2. Write the following information on a piece of paper attached to one (1) empty pack Eden pack size:
a. Name of Favorite Featured Town
b. Name of Eden Dish for that Town
c. Name
d. Age
e. Complete Address
f. Contact Numbers
g. Signature

3. Submit entries at Drop Boxes within participating Towns or mail entries to

Prime Cast Event Concepts Plus, Inc.
Lower Ground Level, Grayline Ventures Building,
14 Arayat St. Boni, Mandaluyong City


ABS CBN Foundation Inc.
ELJ Communications Building
Mother Ignacia St. Quezon City

Deadline for Submission of Entries is on December 2, 2010.

Kraft Eden’s Sarap ng Pasko: 100 Days of Christmas will bring out the culinary creativity in all the 100 towns who will be participate in the competition. “We believe in the natural talent and healthy competitiveness of Filipinos in making nutritious, delicious and affordable meals especially during this Christmas season,” Kraft Foods Philippines’ Category Marketing Manager Alex Dan Tacderas explained. The competition kicks off beginning September 4 until the first week of January where at the same time Guinness World Record is documenting the said event.

Aside from the 9 winners from the competition and the over-all winner, Kraft Foods Philippines will be awarding a home partner of the town that garnered the highest vote with P100, 000. For more details visit or call 72-PASKO (72756).

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