Wednesday, August 4, 2010

Pantene commits 14 days of hair transformation to women

August 3, Pasig City – After the long wait and guessing what is the mystery shampoo and conditioner that challenges different personalities and celebrities to have beautiful hair in just 14 days finally revealed its identity and it is the newly improved Pantene Shampoo and Conditioner that comes in three new variants. In the Isla Ballroom of Shangri-La Hotel in Ortigas, the Pantene team and all the celebrities that took the 14 day hair transformation challenge share their experience and how Pantene gives them smooth and silky hair. Celebrities like Claudine Barretto, Angel Aquino, Carla Abellana, Erich Gonzales, Andi Eigenman, Andi Manzano, Chesca Litton and Ana Kalaw whose main problem is hair damage and hair fall because of styling and excessive direct sunlight which is one of the requirements of their work as celebrities.

The new and improved Pantene comes in three new variants; Total Care, Hair Fall Control and Glossy Shine. The new variants comes with advance Recharging Fluid Pro-V formula that contains Pro-Vitamin B5 will answer all the hair problems of women including split ends, rough and tangled hair, hair fall and breakage caused by blow-drying, rebonding, coloring and perming. Here are some few details about the three new variants of Pantene that will transform all types of hair to a healthy and beautiful hair in just 14 days:

Pantene Total Care solves the 7 signs of hair damage such as split ends, dryness, roughness, dullness, weakness, brittleness and tangles. It will protect the hair from dryness and breakage and even resulted to 10x less spit ends due to its protection to the hair cuticle and stop it from splitting due to friction while combing.

For women their hairs are their crowns and with Pantene Hair Fall Control it will help to strengthen hair from the roots to the tips, to give you stronger hair and up to 98% less hair fall due to breakage. This Pantene product answers the problem of hair fall by solving the dilemma of cuticle damage and hair roughness, which ultimately lead to hair fall. It conditions the hair to make it smooth and silky as it reduces friction that leads to breakage and hair fall.

Rough, tangled and dull hair is one of the issues that women experience in their hair but with Pantene Glossy Shine it gives superior conditioning benefits up to 50% shinier hair. It also gives healthy, shiny appearance on hair; as Pantene also makes hair more manageable, especially during styling and maintain its glossy shine.

Aside from the celebrities who appear during the Pantene launch, Empress Schuck, Daphne Oseña-Paez, and Laila Chikadora are one of the celebrities who took the Pantene 14 day challenge and see the improvement in their hair. The new and improved Pantene products is now available in all department stores and convenient stores nationwide so start challenging yourself to see the transformation of your hair to a smooth and beautiful crowning glory in just 14 days.

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