Wednesday, November 25, 2009

Nike+ SportBand: Enhancing your running performance

As runners (which I am hoping to be one soon), there is a need of having a real time performance feedback which includes the distance that the runner covers, pace, time, and calories burned with a glance at the wrist without mind boggling computations and record sheets, and on that part Nike introduces Nike+ Sportband where you can record all the information you needed and you can upload it on the Nike Plus website ( where you can track your running performance and interact with other members of the website.

Nike+ SportBand has a white background screen to enhance visibility and a welded seal for water resistance. It is available in black with an interior of red band, dark grey with an interior pink band, dark gray with a yellow interior band, and light gray with blue interior band. The Nike+ SportBand was launched in US last July 15 for 59 $ and it’s available in the Philippines for 3,500 Pesos in all Nike Stores and sports shops.

Leslie Lane Global Vice President and General Manager for Nike Running says that they are giving the runners a seamless, comprehensive, one-stop online destination for all their needs as Nike+ is making things easier to them. “From finding the right gear, the latest event details, tracking progress and connecting to friends through Nike+, we’re helping runners hit a new stride.” Lane says.

(click the image to enlarge)

There are 5 things that Nike+ SportBand that aside from tracking your running performance,

became more interactive and fun:Personalization – The new navigational system includes a customizable homepage for members providing at-a-glance views of your training, progress in goals and challenges, and your Nike+ Mini. Now runners can personalize every run to illustrate their mood, weather, terrain, route and more.

Find Your Friends – Runners will now be able to search for like-minded and similarly-skilled runners, accept new friend requests and initiate challenges in conjunction with their favorite social media platforms. And because no good run should go unpublished, runners can broadcast their own successes beyond Nike+, with automatic updates to Facebook status, Twitter feeds and much more.

Upgraded Challenges – Once runners tap into their own personal running network, Nike+ will now recommend challenges from the gallery to help inspire a little healthy competition with other runners who have similar running styles or profiles.
New Shoe Finder – This feature asks runners to answer a few simple questions in order to receive a customized shoe recommendation based on the latest shoe technology.

Improved Goals and Challenges – In addition to helpful news, training tips, and event details, the newly redesigned site also features new professional coaching programs from some of Nike’s top running coaches and athletes. Runners can choose from a pre-set coaching program, or personalize their own routine and goals with more flexibility.

And Nike launches Nike+ iPhone mobile site where iPhone users can access their data anywhere they wanted.

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1 comment:

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