Aside from the Happy Meal of McDonald’s the famous limited edition Coca Cola Glass is one of their most awaited products. Before they have the Olympic s and World Cup limited edition Coca Cola Glass, and now they bring the new Coca-Cola Can Glass Series design in six different colors to choose. Each glass cost 25 pesos as addition to the any McDonald’s Extra Value Meal. This promo kicks off from July 2 until supply last.
Being an avid follower of Coca Cola brands, it amazed me when I saw their commercial on Live Positively campaign. The commercial is currently airing on television along with the brand bags in various shows in different TV network. I am talking about the Community Involvement of Coca Cola under their Live Positively campaign. Under their community involvement are so many activities and advocacy which really surprised me and I wanted to focus first on two things; NutriJuice and Little Red School.
Being a profit based company Coca Cola somehow manages to create a product that is not for sale but has big production. I am talking about the Nutri Juice, a product manufactured by Coca Cola which is an orange juice drink fortified with iron, zinc, lysine and vitamins A and C that will address the high prevalence of iron-deficiency anemia. According to the studies 37.4% of children aged 6-12 years old in the Philippines are iron deficient, with the main causes including poverty, insufficient dietary intake and poor availability of iron-rich foods, among others. The study came from the survey of Food and Nutrition Research Institute of the Department of Science and Technology (FNRI-DOST) in 2003. Iron-deficiency anemia or IDA reduces the child’s ability to learn as it slow down their physical and mental development. With this problem Coca Cola and FNRI-DOST officially launched the NitriJuice project in 2007.
The product is distributed in selected schools in both rural and urban areas like in Quirino province, Tacloban, Bukidnon, Zambales, Quezon City, Pasig and others. The NutriJuice program of Coca Cola is in partnership with the Food and Nutrition Research Institute of the Department of Science and Technology (FNRI-DOST), local units of the Department of Education and local government units. Right now there are already 60, 000 children who benefit from this project and soon the number of the beneficiaries will grow as Coca Cola is taking a stand on fighting IDA.
From NutriJuice, the second Community Involvement of Coca Cola is the Little Red Schoolhouse (LRS) which is the flagship education program of Coca-Cola Foundation Philippines, Inc. (CCFPI). The project was launched in 1998 in support with the Department of Education's Multi-Grade Program that will benefit the public elementary students in the remote areas. LRS was created to improve access to primary education by building three-classroom buildings fully equipped with chairs, tables, blackboards and comfort rooms. With the help of the fully equipped teachers that undergo workshops that upgrades the quality of teaching and skills that is required in handling multi-grade classes. Right now there were already 240 classrooms built for the 81 Little Red Schoolhouse around the country.
While surfing the net, Coca Cola Live Positively campaign that focused on Community, there are also efforts in other countries on economic impact that focus on job offers for manual distribution of their products, HIV/AIDS awareness campaign in Africa and China, environmental initiatives and disaster relief and recovery. Those where the things I am hoping to discuss in the future for the Live Positively Campaign of Coca Cola.
Orange Magazine TV an online web magazine will be launching its 5th issue this Christmas with the Coca Cola Live Positively Digital (Blogger) Ambassadors who will be the cover for this month. The 5 Live Positively Ambassadors takes on the campaign of Coca Cola in community building, social responsibility and healthy lifestyle. The cover was shot in BlueWave in Pasay City near SM Mall of Asia showing different amenities and restaurant of the said area.
Aside from the cover, Orange Magazine TV features organizations such as World Vision Philippines, K.I.D.S Foundation, Virlanie Foundation, Habitat for Humanity, Project Headshot for HIV/AIDS Awareness, Treehouse Day Care, Miracle Machine and many more. The online magazine will be available at the http://www.orangemagazinetv.com/ beginning December 25, 2010.
In line with long celebration of Christmas in the Philippines, Coca Cola launches their global campaign entitle Shake-up Christmas where it shows Santa Claus holding a Christmas globe while drinking Coke. Inside the Christmas globe were different person enjoying Christmas with their family, friends and special someone and of course Coca Cola who is present in all occasions especially the Yuletide Season. In the Philippine version of the campaign is Coca Cola brand ambassador Kim Chiu and Enchong Dee who is sitting a bench and after Santa Claus titled the globe, Kim slides near to Enchong and they end up kissing each other in the TV plug. As for Momoy Palaboy, they had a funny version of the commercial where like Kim and Enchong who were sliding in the bench, both of them tries to avoid each other and after drinking Coca Cola they create a Brrrr sound which is part of their original Coke commercial.
Coca Cola also lighted the Coke Christmas tree located in the Araneta Cubao in front of the Gateway Mall. With all the artists from ABS-CBN and GMA, and the Mayor of Quezon City with Ms. Universe 2010 4th Runner Up Venus Raj switched on the Christmas tree with Coca Cola Christmas balls in it. The Coca Cola Christmas tree commemorates the years of memorable Christmas with family, friends and special someone where Coke plays a very important role during the delicious feast.
In line with the Christmas Campaign of Coca Cola is that they will be bringing back the contour glasses. It glasses corresponds with the 2 caps or crowns of Coca Cola Products with Santa image and 1 cap or crown that has free glass inside it. Redemption begins November 15 and it is only available in 7 Eleven stores nationwide. Check more images here.
It is the time of the year again for the live positively community of Coca-Cola, as Coke Philippines launches the limited edition Christmas-collection Contour Glasses. Yesterday (November 3), Coca Cola releases the said TV Plug of the Christmas glasses with product endorsers Kim Chiu and Enchong Dee.
To avail the 5 (five) Coke limited edition Christmas Contour Glasses, they need to collect 2 (two) “Santa Claus Caps or Crown” of Coca-Cola Products (Coke Regular, Coke Light, Coke Zero, Sprite, and Royal) plus one (1) Coca Cola Products Cap or Crown that has Coke Glass inside. You can redeem the Coca-Cola limited edition Christmas Contour Glasses in 7-Eleven stores nationwide beginning November 15. This promo ends until December 31, 2010, so start collecting Coca Cola Santa Claus caps and crowns and get all 5 limited edition Christmas Contour Glasses.
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Last October 27 at the Coca Cola Office in Makati City, with Carbon, McCann-Erickson and Coca Cola’s Live Positively Group officially announce the names of the 6 Filipino bloggers who will become the digital ambassadors of Coca Cola Live Positively Campaign that was officially launch this October.
I was glad to be included as one of the blogger ambassadors for the Coke Live Positively Campaign with Jayvee Fernandez, Enrico Dee, Azrael Colladilla, Alvin Chua and Carl Valenzona. Each ambassador was assigned on a particular task, and I was assigned to community involvement and out reach, where it is part of my advocacy as a Millennium Development Goals (MDG) advocate.
(Jayvee, Alvin, Carl and Me amazed at the Coke refrigerator seeing all the Coca Cola products, it's heaven - Photo by Sai Sayson)
(Holding my favorite Coke Zero bottle - Photo by Sai Sayson)
(With Azrael, Alvin and Carl - Photo by Sai Sayson)
The Live Positively campaign of Coca Cola aims to encourage everyone to involve themselves to community by reaching to others who are in need. Coke is more than a product, but each members of the company has a social responsibility to fulfill, like us.
To learn more about the campaign watch the video below:
Be one of us and join the growing community of people reaching out to those who are in need in their community and promote volunteerism, both online and on-ground. The Live Positively campaign of Coke is a global campaign right now aside from the Philippines there are also efforts happening in other parts of the world like Indonesia who is having a version of the commercials, online campaigns and on-ground activities and who knows there are also versions of digital ambassadors in other countries for Coca Cola.
I am Flow Galindez, blogger and a proud advocate of UN World Food Programme Against Child Hunger and Protection. WFP's Bloggers Against Hunger Philippine Connector and MDG advocate. Also advocates for climate change and HIV/ AIDS awareness, education, child and women's rights. I also blog about entertainment, events, lifestyle, news, tech and gadgets, movies and theaters and foodie stuff--- Opinions expressed here are my own.
