Discover Marketing Breakthroughs at the 41st National Marketing Conference

We always see marketing as a producer promoting their products to their consumers it is always a one way relationship between the sellers and the buyers. But now in each of technology and internet producers are not the only person who is talking right now but also the consumers give their feedback and demands on what they needed and what they wanted on the products, from their marketing is becoming a two way relationship and active partnership. And this is idea of the 41st National Marketing Conference on June 24 and 25 at Sofitel Philippine Plaza, Pasay City, the conference is organized by the Philippine Marketing Association and with theme Marketing in Hyper speed aims to show, business owners, marketing and advertising people who wanted to create products with out of the box ideas on how they can reach their potential buyers effectively and with twice the revenue they had before.

Like everyone else, being part of the conference is an opportunity to learn marketing breakthroughs from the gurus of leading companies like; Joselito B. Ortega of J Walter Thompson – one of the leading advertising companies in the country, Liezel Maralag of GMA Marketing & Productions, Inc – a local TV Network, Jojit Alcazar of Smart Communications – one of the leading Tele Communication company in the country and of course the man who uses marketing strategies to make his way to the presidential seat – President-Elect Benigno “Noynoy” Aquino III. The 41st National Marketing Conference will unveil successful stories of marketing in all platforms; television, print media, radio, online and viral campaign. It will make us think of what platform we can use to sell and promote our products and services effectively and challenge us on how we can utilize those things with what resources we had.

Having Thomas Fernandez, author of Niche Dominators and Secrets to Dominate Your Niche, Ma. Teresa D. Villanueva the Chairman of Publicis-Manila and Prasanna Perera a marketing coach in Asia and Director and Fellow Member of the Canadian Institute of Marketing in the sessions it will help marketing people discover their potentials in several platforms knowing their niche in various advertising campaigns, and motivating their marketing team to be efficient in understanding the demands of their clients and potential buyers to formulate effective marketing strategies.

Aside from the great speakers in the 41st National Marketing Conference, the Janette Toral founder of Digital Filipino Club will be launching Search Profile Index, a portal where marketing personnel and business owners can subscribe to monthly report of their company and products in the market with comparison of the month before performances including their current standing versus their competitors in the market. The 41st National Marketing Conference is open for registrations just the Philippine Marketing Association website at http://philippinemarketing.net.ph to register; registration fee is only P12, 000 for non-members and P10, 000 for members while walk-ins on the day of the event cost P15,000. The registration fee is cheaper compare from the learning you will get from the 41st National Marketing Conference of the Philippine Marketing Association on June 24 and 25 at Sofitel Philippine Plaza, Pasay City.

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SM Hypermart North Harbour opens on May 15

May 15, Manila – SM Hypermart opens its 20th branch and it is located at the North Harbour in Manila that will be serving the small and medium enterprises (SMEs) Manileños, along with nearby town such as Navotas, Malabon and Caloocan. The SM Hypermart North Harbour will provide its new and loyal clients a holistic shopping experience having almost all their shopping needs in one store.

SM Hypermart North Harbour has its own modern wet market having a wide range of fish, meat, chicken and vegetable products that has the same or lesser price than the usual market plus the convenience of bigger space and fully air conditioned area. Shoppers can also find toys, canned and bottled products, home appliances and furniture, apparels and techie gadgets. The leading and biggest convenience store has wide selections of food stalls where shoppers can hang up and eat.

(Map going to SM Hypermart North Harbour)

SM Hypermart North Harbour also has Watson’s for medicines and other personal needs, ACE Hardware for home repair and Western Union for money transfer and currency exchange and remittances.

With the growing demands and needs of shoppers in terms of their budget SM Hypermart encourages their shoppers in North Harbour to apply and use SM Advantage Card to get points every transaction they made and they will earn points which they can redeem for promos and discounts. They also sell SM Bonus branded products that are affordable prices and easy to the pocket of mothers who is strict in their budgets.

The North Harbour branch is the 20th branch of SM Hypermart in Metro Manila and nearby provinces. Its operation begins in 2001 and continues its growth in providing growing needs and demands of its loyal and new sets of consumers.

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KFC Launches Say Cheese Promo

Get a chance to win Nintendo Wii or PSP by just sending your funniest and wackiest photos in line with the latest product of KFC that is now making everyone going nuts with the cheesiness and tastiness of their latest product – the KFC Chewy Cheese.

Here is the complete mechanics of the Say Cheese promo of KFC:

To post a photo, go to the wall of the Chewy Cheese Fan Page (http://www.facebook.com/KFCchewycheese) and upload photo.

1. Entries have to be original.
2. Entries may not be composed or edited through Photoshop.
3. Post as many entries as you can!
4. Criteria for Judging

a. Number of Votes (1 like = 1 vote) – 50%
b. Creativity – 30%
c. Humor – 20%

5. Promo period is from March 31 to April 30, 2010
6. Prizes:

1st place: Wii
2nd place: PSP
3rd place: 5,000 worth of KFC GCs
4th place: 3,000 worth of KFC GCs
5th place: 2,000 worth of KFC GCs

7. Prizes are transferable but not convertible to cash
8. Winners will be announced on May 5, 2010 through the site.

Chewy Cheese is the latest product of KFC that is bite-sized cheese based food that is crispy outside and filled with chewy and stretchy mozzarella cheese outside. I am sure that you will be having hundred reasons why you will go gaga with this new KFC Product.

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DMG Center opens in Mandaluyong City

The Domingo M. Guevara or DMG Center finally opens at the 54 Domingo M. Guevara Street located in Mandaluyong City. The DMG Center offers residential and commercial spaces for those is Mandaluyong based residents and for entrepreneurs planning to start a business career within the city.

The DMG center is a fifteen-floor building that is accessible though public transportation like buses in EDSA and MRT station. The said building will be fully completed after a year and it is now 60% occupied.

The building is named from the hardworking Filipino Entrepreneur Domingo M. Guevara who finishes electrical engineering and builds the Guevara Enterprises, or Guevent group. He is a vocal supporter of buy-Filipino movement, which empowers the Filipino entrepreneurship and making Filipino product as a priority in the market. Guevara also spearheads local assembly of Volkswagen cars and developed the first Filipino made car – the ‘Sakbayan’ or “sasakyan ng bayan” created in one of his factories in Mandaluyong City. The spirit of Domingo M. Guevara lives in his employees and the whole Guevent group and companies.

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Join the DZMM Takbo para sa Kalikasan Year 11

Calling all professional and avid runners, health aficionados, environment advocates, and students to join DZMM’s 11th Takbo Para sa Kalikasan project this February 28, 5am at the Quirino Grandstand, Manila.

The DZMM Takbo Para sa Kalikasan supports the ABS-CBN Foundation’s (AFI) Bantay Kalikasan Project like protection of the La Mesa Watershed that supplies water to 12 million Metro Manila residents and this year the fun run of DZMM aims to extend its help to the Pasig River Rehabilitation Project, another AFI’s project. There will be 3 categories where participants can join, the 3K, 5K, and 10K, aside from the earliest finishers, the youngest and oldest runners and the biggest government, non-government organization, and student contingents will also be awarded.

Registration starts on January 25 at the DZMM Public Service Office (inside PDA Concert Hall), Eugenio Lopez Drive, Barangay South Triangle Quezon City look for Mr. Zaldy Naguit, registration fee is P250 (P200 for students, just present their current student ID upon registration). For categories the 3K runners should be 6-12 years old while the 5K & 10K - 13 years old and up For more information you can call DZMM Takbo Para sa Kalikasan hotline at 9244101 local 5603, 5674, or 5638 or visit the DZMM website at www.dzmm.com.ph.

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Pepsi Cola starts 2010 with a new look

Pepsi launches its new campaign along with it's latest logo during the last few weeks of December 2009. Pepsi is known to be a drinking product where most of international artist became endorser like Michael Jakcson, Britney Spears, Pink, Christina Aguillera, Ricky Martin, Spice Girls, and many more.



Here is the Pepsi Commercial that was shown during the New Year's Eve here in the Philippines:



Here are the rest of the Pepsi Campaign in other country:

Argentina


Malaysia


Latin America

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Edukasyon sa Kariton ni Efren Peñaflorida

Para isang developing country tulad ng Pilipinas na humaharap sa suliranin ng kahirapan nagiging option na lang ang edukasyon at healthcare para sa karamihang napapalang sa extreme poverty line. Which is according to United Nation Millenuem Report that most of the family lives in extreme poverty line ay nabubuhay lamang sa halagang below $1 Dollar or 45 Pesos, which mostly goes straight to major needs of the family which is for food, at ang edukasyon naman ay nagiging pinakahuli sa priority ng pamilya.

Pero para kay Efren Peñaflorida at sa volunteers ng Kariton Klasrum ng Dynamic Teen Company hindi hadlang ang kahirapan para manatiling manmang at salat sa maayos na edukasyon kaya sa umulan man o umaraw dala ang kanilang kariton na may laman ng mga libro, black board, lapis, crayons at papel ay naglalakbay sila lingo-lingo sa iba’t ibang lugar para magklase. And the only classroom they can afford is by setting the class in the cemetery na kung saan tahimik ay makakapag aral mabuti ang mga batang tinutulungan nila.


Efren Peñaflorida's interview on TV Patrol World

Hindi biro para sa mga taong kasama sa Kariton Klasrum project na ito na kung saan binubuhos nila ang kanilang mga oras at pagod para ihatid ang edukasyon at labanan ang kamangmangan sa mga lugar na nangangailangan nito. Ang suliranin ng edukasyon ay kabilang sa 8 Millennium Development Goals (MDG) na pinag usapan ng mga world leaders noong 2000 at kailangan solusyunan pagdating sa 2015. Ang usapin ng edukasyon ay nakapaloob sa MDG number 2, Achieve universal primary education na kung saan not all had the change to get the opportunity of having primary education because of poverty where majority of the children living in extreme poverty is forced to work in order to support the needs of their family.

Efren Peñaflorinda is now nominated as one of the top 10 CNN Heroes for 2009, and after knowing all his efforts for our youth isn’t it enough for us to support his plight? Suportahan natin nya at iboto sa CNN Heroes 2009 by visiting http://edition.cnn.com/SPECIALS/cnn.heroes/ or by just clicking the image below.

Paalam #Cory, An ABS-CBN Commemorative Special

ABS-CBN Publishing pays tribute to our beloved late former president Corazon C. Aquino with a commemorative special entitled Paalam Cory. The magazine features excerpts from the life and times of President Cory, highlighting poignant scenes from her wake and funeral as seen through the lenses of some of the country's most seasoned professional photographers.

We remember our Tita Cory, the woman in yellow, arms raised in defiance against the dictator, a ray of hope in the midst of People Power. We celebrate her selflessness, her integrity and her unwavering faith in the Lord Almighty which gave her the strength to weather the most trying times and emerge victorious. And we believe in what she stood for, the gentle courage that is her being, and her firm conviction that echoes her husband Ninoy's resolute stance: "The Filipino is worth dying for."

Paalam Cory is now available at major magazine stands.

Read my blog for Tita Cory
Read my blog about the Last Journey of Ninoy
Read my Blog on Rapa Lopa and Cesar Buenaventura on the Benigno S Aquino Jr. Foundation future plans including Tita Cory's advocacy microfinance.

Share your prayers and messages to family of the late President Corazon Aquino visit coryaquino.abs-cbn.com/guestbook and http://rememberingcory.multiply.com

Sarah Geronimo and Bamboo on MYX Magazine's April-May Issue

Enjoy your summer with the April-May DOUBLE COVER issue of MYX Mag!

On one of our covers is none other than the Pop Princess Sarah Geronimo! Read about her experience juggling a singing and acting career, her collaboration with Backstreet Boy Howie D., and her six-award win at the recent MYX Music Awards! Truly, Sarah deserves to be in the spotlight and the past year is proof of that.

Flip over the magazine and you have our other cover artist, Bamboo! It’s the band’s second time to grace the cover of MYX Mag, and this time, they’re dishing more about their very busy schedules, being part of the First Five and why we shouldn’t expect a Rivermaya reunion.

If you missed the MYX Music Awards on MYX TV, don’t fret! We have it all covered for you! See all the red carpet fashion, the performances and the winners in our MMA post event feature!

To cap it all off, we have American Idol Season seven winner David Cook on our pin-up! Also inside this issue, go behind the scenes of The Dawn’s music video for Love Will Set Us Free in MYX Peeks, invade Diego Castillo’s awesome crib at MYX Space, get to know more about Diego Mapa on 25 Things About, and find out the real deal on what happened to Kamikazee in Dubai.

Grab your copy of MYX Mag April-May issue now!