Monday, July 12, 2010

Kraft Cheez Whiz launches Palamantasan Campain

July 10, Taguig City – Kraft Foods Corporation makers of Cheez Whiz launches their latest campaign in line with the Nutrition Month entitled Kraft Cheez Whiz Palamantasan, in partnership with ABS-CBN, Expressions and Department of Education. Its aim is to create awareness among the student, teachers and parents the importance of nutrition in what they are eating. Sometimes the food they take in and makes them full doesn’t have the right nutrition that their body needed like junk foods. According to statistics that approximately 8 Million Filipino children are malnourished, it can be easily determined of the weight and height that doesn’t linked to the estimated height and weight per age, it means not most children today are underweight or smaller than their age.


In line with this campaign Kraft Cheez Whiz will be bringing Palamantasan, an interschool competition among grade school students nationwide quest for nutrition. It includes speech choir, essay writing, jar art, sandwich making, and others. The campaign will run until September. According to Alex Dan Tacderas, Category Manager for Cheese and Spoonables of Kraft Foods Philippines, that the school is the second home where children learns basic lessons and values, and with this they wanted to direct their advocacy to schools in both enjoyable and educational way. Tipas Elementary School in Taguig City is one of the schools selected for this program where students actively participates in all the competition.


Aside from the interschool competition headed by Kraft Cheez Whiz, they also launch a website where it contains the information about the Palamantasan and other details about nutrition which both parents and teachers might find interesting, the website is www.Palamantasan.com.

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