Thursday, December 24, 2009

Celebrating Christmas with Kraft Eden Cheese

Hindi mawawala ang cheese sa lutuing Pinoy lalo na sa panahon ng Pasko at Bagong Taon. This year Kraft Eden Cheese gives thousand reasons to celebrate Christmas after attempting the Guinness World Record on the biggest number of cheese cooked on a day which happen last December 14 at the Araneta Coliseum where chefs from different areas of the country participates to create a new world record of 5, 000 dishes cooked with cheese.

This year aside from the world record that Kraft Eden is targeting, with Geisler Maclang and bloggers sa pangunguna ni Janet Toral, Alex Tacderas, Category Marketing Manager for Cheese and Spoon tables of Kraft Food Philippines comes with the concept 9 Days of Cheese-mas with Keso de Gallo. The campaign started last December 16 sa unang araw ng simbang gabi and concluded on the last day of Misa de Gallo on December 19. Kraft Eden Cheese visited 9 different towns including Bacolod, Davao, Cagayan de Oro, Cebu City, Naga, Butuan City, Laog and the last leg of the 9 Keso de Gallo event in the San Guillermo Church in Bacolor Pampanga, the church that was made popular by ABS-CBN's leading primetime show May Bukas Pa.

According to Sir Alex, they wanted to retain the Filipino values on how they look toward Christmas and that is filled with faith and hope which manifest during the 9 mornings of Misa De Gallo. They wanted strengthen this value despite of the storms that the Filipino faces. During the Misa De Gallo, nagtayo ng booth ang Kraft Eden na kung saan pagkatapos ng misa they invite the families to partake sa simpleng salo salo with an Eden Cheese made product/dish with a warm chocolate drink isang simpleng salo salo but it shows how important sharing is that brings smile to every Filipino who joins the Keso de Gallo campaign.The idea of Keso de Gallo of the Kraft Eden Cheese project shows that despite of the recession that the country is facing it should hinder us with the values of being a Filipino which is pagbibigayan at kabutihan sa kapwa the same theme that Misa de Gallo has and that is sharing the love and blessings of God to others.

Invited bloggers who went all the way to Pampanga witness the conclusion of the Keso de Gallo and even tasted Pampanga's squash puto, one of the 9 dishes that is made of vegetable na sinamahan ng Kraft Eden Cheese to make it creamier and tastier. Here is the recipe of Squash Puto that was served in San Guillermo Church in Pampanga.

Squash Puto (Pampanga) Ingredients:

2 1/4 cup squash, cooked and mashed
3 1/4 cup all purpose flour, sifted
1 1/2 cup washed sugar
4 tbsp baking powder
1 bar Eden Cheese
1/2 cup margarine, melted
1 1/2 cup butter milk
8 pcs. eggs, medium beaten
1 tbsp. vanilla
2 cups water

  1. Combine all dry ingredients together
  2. Make a well at the center and add the liquid ingredients
  3. Blend until smooth
  4. Add smashed squash and grated cheese, mix well
  5. Pour mixture in a molder
  6. Steam for 45 minutes.
Other recipes are uploaded at Kraft Eden's and Sir Alex invited everyone to check it out and try it. He also encourages families to explore the use of Kraft products to innovative dishes na pasok sa budget especially in times like this.

Kraft Food Philippines partners with ABS-CBN Foundation and ABS-CBN Channel 2 for this project, along with non-government organizations and local government units. Check out their official website
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