Del Fabric Softener Launches Allergy Awareness Program

Makati - September 5, Del Fabric Softener officially launches its new campaign called Allergy Awareness Program at the Stock Market in Bonifacio High Street Global City Makati.

As the campaign states "The days of non-itching are now over." Skin allergies is considered as a growing epidemic among children where simple itching can cause to rashes and affects the mood of the children and this caught the attention of Del Fabric Softener. Being one of the leading fabric softener in the country they invasion their products to be safe for the kids and the whole family.


Health experts recommends that proper washing of clothes with skin friendly products will help the kids and families to avoid contact dermatitis, it is a skin reaction when expose to certain allergies that can leads to redness, itchiness and rashes. With Del Hypoallergenic Fabric Softener there will be no worries for mothers because of its skin friendly and dermatological tested that is delicate to children's sensitive skin while it makes the clothes soft with mild fragrant.


In line with the campaign of Del Fabric Softener they launches a new website and a book to educate mothers on allergies on how it affects their children and how to prevent it. The website www.wearitchfreeclothes.com it contains information on allergies, its kinds and how to prevent and cure it, where mothers can actually read stories of mothers who discovers the important of being sensitive to the use of detergents and fabric softeners to their children's clothes. Also the website contains Arkin Magalona's (son of the late Master Rapper Francis Magalona) music video teaching the Del's itchy dance. Mother's can also post their questions on The Doctor is In section and join the Itchy Dance Video and Photo contest where you can win as much as 10, 000 pesos for the Video Category and 5, 000 pesos for the photo category.

Aside from the website, Del also launches the "Itchy the Grump Story Book" where tells the story of Arkin and later called Itchy because everyone sees him scratching it because of the clothes he wear. The book can be downloaded on www.wearitchfreeclothes.com or you can get it by buying Del Hypoallergenic Fabric Softener on leading supermarket and groceries.