Friday, July 30, 2010

Inception earns P61-M within 2 weeks in the Philippines

Last July 29, the General Manager of Warner Bros. Philippines Francis Soliven announces the remarkable P60.88 million gross nationwide of Inception on its first 2 weeks in the big screen since July 15 to 28.

In its first week the Christopher Nolan masterpiece earns P22-M gross in its first weekend and another P23.32 M on the second weekend. Unlike other movies who gains big on the first weekend and later settles down slowly at the following weekends Inception remain higher and it’s getting higher as weeks goes by.

“Everyone’s talking about it, and in some cases, arguing over certain points about the story! It has clearly transcended the big screen,” Soliven claims that through curiosity and word of mouth they generate active viewers that after watching the film they freely share their comments and excitement to the show to the other possible viewers.

The cinemas that registered the biggest receipts are SM Mall of Asia (P4.25-M), Trinoma (P4.15-M), SM North EDSA (P3.70-M), Power Plant (P3.25-M), Greenbelt 3 (P2.90-M), Glorietta 4 (P2.76-M), SM Megamall (P2.40-M) and Gateway (P2.37-M). Also earning huge grosses are Theatremall (P1.96-M), Alabang Town Center (P1.83-M), Shang Cineplex (P1.82-M), Robinsons Ermita (P1.68-M), SM Cebu (P1.40-M), Robinsons Galleria (P1.18-M), Festival (P1.06-M), Market! Market! (P889,788), SM San Lazaro (P883,250), SM Marikina (P825,854).

Inception is a science fiction thriller directed, written and produced by Nolan, starring Leonardo DiCarpio, Ken Watanabe, Joseph Gordon-Levitt, Marion Cotillard, Ellen Page, Cillian Murphy, Tom Hardy, Tom Berenger, Dileep Rao and Michael Caine and distributed by Warner Bros. Pictures.

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