Simula ngayong February 9, 2010 12 midnight ay opisyal nang uumpisahan ang 90 day campaign period ng mga kakandidato para sa pagka-president, vice president, senator and partylist. Ito ang panahon na you can see the words; “vote for” and “for the position of” sa mga posters, billboards, television, radio and online advertisements nila hanggang sa araw ng May 10, 2010 Election.
The 90 day campaign period includes the guidelines presented by the Commission on Election that will restrict the politicians from posting their posters in areas not discuss on the common poster area. Sa kadahilanang iniiwas ng COMELEC ang pagpopost ng mga posters ng mga kandidato kung saan saan lang na karaniwang reklamo ng mga tao tuwing panahon ng election. The common poster area doesn’t include trees, buildings, and electric posts. Anyone who disobeys this rule will be subjected to consequences indicated in the Fair Election Practices Act which includes: 1-6 years of imprisonment and disqualification. COMELEC will give all the candidates to remove their posters placed outside the imposed common poster area.
In regards with the TV and Radio placement the guidelines indicate that each candidate will only have 120 minutes accumulated TV commercials in all TV networks combined for the whole campaign period. For Radio the candidates will have 180 minutes accumulated radio commercials in all radio stations combined for the whole campaign period.
Based from what we see on TV presidential candidate Manny Villar of Nacionalista Party dominates the airwaves followed by Gilbert “Gibo” Teodoro of LAKAS KAMPI CMD, Benigno “Noynoy” Aquino III of Liberal Party, Richard “Dick” Gordon, Joseph Ejercito “Erap” Estrada and Bro Eddie Villanueva, while candidates JC delos Reyes of Ang Kapatiran, Nick Perlas, Vetallano Acosta and Jamby Madrigal haven’t release and TV commercials yet. Vice Presidential candidate Jejomar Binay, Manuel “Mar” Roxas II, Loren Legarda and Bayani Fernando dominates the airwaves.
Manny Villar ranks number 14 from the top 20 advertisers of 2009 and also has a game segment on Eat Bulaga, a GMA 7’s noontime show. TV is the main vehicle for candidate to present themselves to the public, followed by radio, online and print ads.
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