Earth Hour 2011: growing beyond the hour

100 days out from the annual ‘lights out’ event, Earth Hour Philippines 2011 prepares to showcase a growing Filipino community committed to taking environmental actions that go beyond the hour.

From its inception as a single-city initiative in 2007, Earth Hour has grown into a global movement where hundreds of millions of people from every continent join together to acknowledge the importance of protecting our planet.

Inspired by thousands of stories of people going beyond the hour, Earth Hour 2011 will ask individuals, businesses and governments the world over to add more to the annual switch off by showcasing how they are taking action to preserve their environment.

Earth Hour 2011 asks people from all countries to:

• Switch off your lights for Earth Hour at 8.30pm, Saturday 26 March 2011 and celebrate your commitment to the planet with the people of the world.
• Sign up and Share stories of your actions that benefit the planet on earthhour.org.
• Sustain your actions beyond the hour.

“Earth Hour’s rapid growth over four years has proven that hundreds of millions people want to do more to protect their planet.” said Andy Ridley, Co-founder and Executive Director of Earth Hour.

“Whether it’s a child changing a classroom or a president changing a country, people, organizations and governments everywhere are invited to switch off their lights for Earth Hour 2011 and commit to taking action beyond the hour,” Ridley said.

In February, earthhour.org will launch a platform enabling participants to share stories of what they’re doing or plan to do to make a real difference to their environment in the year ahead, showing that, no matter how big or small, together our actions add up.

Earth Hour 2010 was the largest voluntary action for the environment in history with lights going out across 128 countries and over 4500 cities worldwide. Earth Hour 2011 will again see hundreds of millions of people across all continents come together to celebrate an unambiguous commitment to the planet by switching off their lights for one designated hour.

The 100-day countdown to Earth Hour 2011 has begun, the iconic ‘lights out’ event that has seen some of the world’s most recognized landmarks, including the Forbidden City, Eiffel Tower, Buckingham Palace, Golden Gate Bridge, Table Mountain, Christ the Redeemer statue and SM Mall of Asia switch off in a global celebration of the one thing that unites us all – the planet.

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